• Formidable
  • Premium Hair Styling Clay

Clay | Matte | Firm

Rs. 1,695.00
  • No Alcohol, No Silicones.
  • Contains UVA / UVB Protection.
  • Provides 24+ Hours of Hold.
  • Naturally Derived
  • Contains AAA to stimulate hair growth.
  • Definition and Texture without stiffness.
  • Naturally Derived.
  • No Alcohol, No Silicones.
  • Contains UVA / UVB Protection.
  • Provides 24+ Hours of Hold.
  • Contains AAA to stimulate hair growth.
  • Definition and Texture without stiffness.
  • Extreme Hold
  • No Paraben No Sulphate
  • Essential Oils

Recommended Hairstyles for men
Modern Quiff
Short Qiff
Youthful spikes
  • Customer Reviews
Monster in Saintly Clothing
When you touch this clay, it seems like a soft gentle paste like product. That is deceiving. This clay has monster hold. Lasts over 24 hours.
Comes out of hair with a simple wash. Won't ever use any other hair product again.

Review by Jayjeet / (Posted on 3/11/2019)
Great product.
This product works wonderfully in my hair. I have thick curly hair. I have grown my hair to about 4-5 inches. I ordered the sample pack from helium and out of all the products ,I think the formidable worked the best (Not to say that the other products are not as good, but for my hair this was the best).

I really like the smell of this product and the matte finish it gives is really good. Hold is pretty good too. It holds through the entire day without too much problem. Plus, as mentioned by helium, this product also protects your hair from the sun's UV rays which is great additional benefit to have.

The only negative I would say is that I wish the product had a 50ML version too. The 1695 is a little bit on the higher side to spend. Although, they give you 100ML of the product for that price which will easily run for 4-5 months I feel but a smaller jar would have been great because the price would be less than 1000.

Review by Sandeep / (Posted on 8/23/2017)
The product is really really hard to take out of the container and emulsify , it felt a little rough when I applied the product as there was a lot of tugging and I pulled out a couple of strands of my hair , maybe like 15-20. The hold is terrific , even the wind doesn't blow my hairstyle out of place but its quite difficult to restyle once the hold hardens , the finish of the product is a little bit shiny rather than being completely matte . The thing that I hated the most was the smell. And no , we do need a blow dryer to get a voluminous quiff as the volume is quite average.What I loved the most is that the hair clay is water soluble ! The product washes off easily and there's little to no product build up.

Review by Arnav / (Posted on 8/17/2017)
Read More
Great product. Look nowhere else, go for it. Might not provide the greatest hold or matte finish but other things like water solubility & hair benefits make it one of a kind.
It is a very good product. The price might seem a little too high but you are getting 100 ml is enough for 4-5 months of use because of it being a clay. For clays, a little product always goes a long way into giving you what is advertised.

The smell is decent. It is a little artificial but doesn't smell to chemically.

It is hard and is a little difficult to take out of the can. It feels rough and warm while rubbing in the hands but is surprisingly easy to get through the hair. Your hands just glide through - no tugging or pulling. It also gives you a long window to style your hair aka doesn't dries up quickly which is always a good thing. Just make sure you style your hair 20 minutes prior to heading outside as it takes a while to dry.

Hold is on point. Once it dries in 20-30 minutes, the look you get is matte and it remains that way for a long long time. Of course wind will blow it out of place, but you can reshape it easily. All through this, you will not see any kind of roughness or stickiness. This product does not contain Alcohol which makes the hold provided really commendable.

Washing it off is a breeze. I instantly knew this when I washed my hands after applying the product. It just goes away without any trouble and leaves your hair with a little bit of added shine. They just feel healthier!

I really can say that about the volume. They say it provides a lot of volume, but I found the volume to be average. You need a vented brush and a blow drier for that quiff to be perfect. If your hair is thinner (or styled to be thinner on top) then you might get that advertised volume.

Review by Darshan / (Posted on 5/29/2017)
Excellent product
This is an amazing product. Keeps the hair firm without any shine for the entire day. Happy with the product

Review by Shubhankar / (Posted on 4/6/2017)

Only registered users can write reviews. Please, log in or register



Get that elusive massive one wave of hair with this formula. You may not even need a blow dryer to get that voluminous quiff. The matte finish is peerless. Provides 24+ hours of hold. Be Carefree under the sun, this product comes with UVA / UVB protection. No color, No perfume. Alcohol and alcohol derivative free. Enriched with essential oils and organic extracts. Contains Aplha Amino Acids (AAA) to fortify your hair, reduce hair loss and make them stronger. The rich clay provides a natural texture and perfect hold. 


Aqua, Cetyl Palmitate Sorbitan Palmitate Sorbitan Olivate, Jojoba Esters Acacia Decurrens Flower Wax Helianthus Annuus Seed Wax Polyglycerin - 3, Castor Oil hydrogenated Ethoxylated, Kaolin, Bentonite, Sodium  PEG- 7 Olive Oil Carboxylate, Vegetable glycerine, Sorbitol, Polysorbate 80, Aqua Sodium Benzoate Potassium Sorbate, Ethyl hexyl methoxy cinnamate, Octocrylene, Ethyl hexyl salicylate, Benzophenone -3, Butylmethoxy dibenzoylmethane, Citrus aurantium bergamia Fruit Oil, Glutamic Acid, Lysine, Emulsifying Wax, Cedrus Atlantica Bark Oil, Tetrasodium EDTA, Butylated Hydroxy Toluene, Tocopheryl Acetate, Hydrolysed Keratin, Laurdimonium Hydroxypropyl Hydrolyzed Wheat Protein Laurdimonium Hydroxypropyl Hydrolyzed Wheat Starch, Azaridictita Indica Extract, Malus Domestica Extract, Aloe Barbadensis Extract, Citrus aurantifolia oil, Citrus sinensis oil, Evernia prunastri oil, Cyperus scariosus oil, Juniperus communis oil, May Chang oil, Chrysopogon Zizanoides extract, Camelia Sinensis, Citrus Medica Limonum Extract, Patchouli oil, Oleum succini oil, Magnolia champaca oil, Santalum album oil, Cistus ladanifer oil, Ylang Ylang oil, Frankincense oil, Lavender oil, Rosewood oil, Retinol.


Draw this premium creamy clay - as little as your index finger's tip worth is enough - to begin with. It spreads like rich butter as you rub it between your palms. Apply it on your hair. See instant volume and matte texture. It's easy to apply. Leaves your hair thick but lightweight. The natural hold lasts all day and your hair remain pliable. Apply more for a stronger hold. Beware of rains, showers and water jets, it comes off hair easily. 


Please wait...

You've just added this product to the cart:

{{var product.name}}

Continue shopping or View cart & checkout
Continue shopping
View cart & checkout